Canada

DJ Jelo

December 2001

Written by

First published Nov. 2001 in Eye magazine (Toronto)

It seems every time one tries to reach Joshua Lorne Obront -- a.k.a. Jelo -- he's either just come back from a gig or is about to jet off to the next. A call to his mobile results in a cellular hookup to Vancouver, where he's loungin' in a swank hotel suite paid for by a promoter.

"Dude," Jelo enthuses, "this place is phatter than the crib I got at home!" He describes the stellar views, the full kitchen, deck, a den and three closets. It's no wonder he plays out of the city so often.

Jelo's still recovering from the previous weekend, when he attended a wedding in Toronto for Paul Walker, the owner of Eastern Bloc Records. The celebrations went late -- real late. "I got completely fucking retarded drunk," Jelo says with a laugh. "It was fun, but I missed my flight!"

Needless to say, Jelo -- hungover, of course -- had a bit of drama to deal with while the others got to sleep it off. He had the Vancouver promoter up in stitches, because the flight he missed was supposedly the only one out of Toronto for Vancouver. (Fortunately, it wasn't.) The travel plans hopefully won't be as difficult to sort out on his current tour in support of jelo live.mix@bassline, halifax, n.s., which spearheads a new series called The Project put out by 2Wars & A Revolution Records and Eastern Bloc Records.

The CD was recorded in Halifax at a recent Bassline party by 2Wars labelmate the Incredible Melting Man. Microphones were set up in the crowd to capture the audience's response, enhancing the CD's live feel. "Hands down, Bassline is one of the best club nights in the country," Jelo raves. "But it's not so much the club as it is the people."

The disc's release is about to make Jelo's crazy schedule a whole lot crazier: he appears on MuchMusic's Electric Circus Friday and spins an extended set Saturday night at the Toronto CD launch party at Life, as part of the Nation weekly. Then, in January, he'll be featured on Musique Plus' Bouge de la, and he's booked to play Montreal's Sona club that same weekend -- and the thought of that big gig is putting a smile on his face.

"It's the big middle finger I've been waiting for," Jelo says with a hint of sarcasm, "to the people that said, 'His music isn't right, it's too hard' or 'I don't like his sound or style.' There's only been a handful of Canadian DJs -- with the exception of Montreal locals -- that have headlined at the club. People like Ritchie Hawtin, Misstress Barbara, John Acquaviva, Max Graham and Kenny Glasgow -- it's really cool that I got included."

But while Jelo has his detractors in the Toronto scene, he's also got some big supporters.

"I always thought Jelo worked well for a party," says Rob Lisi, founder of Syrous and Renegades, now with Benson and Hedges' club program. "He brings a lot of energy, which helps build a better vibe at the show."

The Incredible Melting Man -- a.k.a. Anthony Hudson, head of A&R at 2Wars -- was a big fan of Jelo's before he started releasing his music. "I'm not impressed by that many DJs in the scene," Hudson says. "But I've sat in enough clubs where I've said, 'Wow!' and when I asked who's DJing, it always ended up being Jelo. His sound just has something that makes it more intriguing. It's powerful, definitely coming from industrial roots. It's exotic."

All in all, 2001 has been a very good year for Jelo. The initial run of his bass-bin-kicking-beats-in-your-face Saturday Night 12-inch EP sold out quickly, making it 2Wars' fastest-selling single. He was voted Most Innovative and Most Intense DJ in eye's Best DJ Poll. The tracks "Chaos Bringer" and "Effective" were licensed by Bad Boy Bill and Donald Glaude for their recent mix CDs. He got signed to other labels, including the Toronto-based Bugeyed and Bad Boy Bill's IHR imprint, and Glaude has just picked up Jelo for his Respect Recordings label.

"He gave the 12-inch to me when I was in Toronto," Glaude recalls. "Once I heard his production I knew it was some next-level shit! It's a fusion of breaks and hard-house energy with a techno edge -- you can't really explain it. I've also got Jelo doing the remix of my track 'The Bomb.'"

Simply put, the interest in Jelo's productions is off the hook, and much of the mystique surrounding him can be attributed to a philosophy many DJs don't realize until much later in their careers: don't overexpose yourself.

"I never took a residency in Toronto because I never wanted to be overplayed," Jelo admits. "I wanted people to be excited to see me play, to look forward to it. I didn't want a situation where people could catch me any time anywhere."

By sticking to his guns, Jelo has built a rep for delivering the goods outside of T-dot, having established monthly residencies in Calgary, Whistler, Vancouver and Halifax. His only real problem lies in scheduling local weekend gigs between his out-of-town jaunts.

Well, that and the fact he hates flying.

 

For more info, visit www.djjelo.com