
Melting
Man
MUSIC
BIZ 101
2Wars & a
Revolution
A&R
rep/producer
the Incredible
Melting Man
offers a few
pointers on how
an indie label
can get a major
distributor to
help the cause.
"We
bullied and
badgered our
way with Koch
Distribution
into taking us
on as a label.
I started first
contact by
emailing Koch's
president
directly. Don't
ever
underestimate
the power of
email! You can
email the head
of a company
directly and if
they are
interested in
what you have
to say, they'll
just call you.
That's the
chance I took
and it worked!
"Don't
get me wrong,
we were
prepared. The
three of us sat
in their
offices and
just told them
everything they
wanted to hear.
We basically
promised them
the moon. One
of my fondest
memories was
them actually
saying, 'Yes,
we'll take you
on as a label.'
They took a
really big
chance on us,
and without
Koch around
there would not
be
2Wars."
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Now,
having established themselves on
a domestic level (thanks to major
distribution through Koch), the
2Wars crew are concentrating on
attacking the most significant
market: Europe. While success at
home is a good sign, 2Wars hope
to break into the European scene
through their involvement with
Scissorkicks, a wildly talented
U.K.-based producer/DJ.
"Basically
our main focus is Europe," says
the Melting Man, "in terms of
getting everything out over there
vinyl-wise and really pushing the
CD end with the Scissorkicks
album and our first compilation.
When we started this thing, we
didn't want to take on more than
we could handle. I've been
hand-picking these artists really
strategically, and the reception
in the States was phenomenal. We
started with Canada and we
quickly picked up with the States
and now we've got a strong
foothold in North America. And
it's only going to pick up with
our next release, Jelo's Live in
Halifax recording -- it's
awesome."
Jelo,
recognized locally as a
groundbreaking DJ and now as a
cutting-edge producer, is
responsible for one of 2Wars'
most successful releases. His
Dirty Thumper remixes are already
being played by the likes of Soul
of Man and DJ Icey. His single
"Chaos Bringer," off the Saturday
Night EP, has been included on
recent mix CDs by Donald Glaude
and on Bad Boy Bill's Bangin' the
Box Vol. 5 on IHR. His Live in
Halifax release hits the streets
Oct. 24.

Phat
Conductor
"Rich,
Tamir and Anthony want to take
this all the way and I'm excited
about all the possibilities,"
Jelo says. "I'm fortunate to be
involved in a cool indie and
developing group of really great
people."
The
sentiment is shared even by local
DJs outside the immediate 2Wars
family.
"The
fact that they have the
Incredible Melting Man as their
A&R guy proves they know what
they're doing," says local breaks
big-timer D-Monic. "I play their
tracks fairly often. They have
the potential to do really,
really well, especially if they
get some more distribution deals.
It seems that in the
international breaks scene, not
many people are making the
funkier breaks anymore and that's
what 2Wars seems to be focusing
on -- there may be a resurgence
in funky breaks, and the 2Wars
guys are the ones with their eyes
and ears open. They know what's
going on."
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